Know why you're winning. And why you're not.
WinAContract tracks every bid outcome and builds your win rate profile by sector, buyer, contract value and evaluation criteria. Loss analysis shows exactly where marks are being lost.
Features
Win rate by category
Win rate tracked by sector, buyer type, contract value range and bid type. See where you win and where you consistently lose.
Loss analysis
Debrief scores from lost bids mapped to your response sections. Identify which evaluation criteria you are consistently scoring below maximum on.
Benchmark comparison
Your win rate benchmarked against the UK average (22%) and sector average. See how you compare and where the gap is.
Revenue forecasting
Pipeline conversion rate applied to live bids to project forward revenue. Updated as bid outcomes are recorded.
Evaluation criteria profiling
Which evaluation criteria you score highest and lowest on — across all buyers and contract types. Drives bid writing improvement.
Improvement tracking
Win rate improvement tracked month by month. Demonstrates ROI from bid strategy changes.
Common questions
What is the UK average public sector bid win rate?
Approximately 22%. WinAContract users average 34% — a 12 percentage point improvement.
How does loss analysis work?
Debrief scores from lost bids are mapped back to your response sections, showing exactly which criteria you lost marks on and by how much.
How quickly does win rate improve?
Most users see meaningful improvement within 3-6 months as loss analysis findings are applied to bid writing.
See it in action.
Start with a free trial or pilot — no commitment required.